Application of Minimalism in Modern Print Advertisements

被引:0
|
作者
Liu, Bing [1 ]
Wang, Fan [1 ]
Zhou, Hongtao [2 ,3 ]
机构
[1] Northeast Normal Univ, Acad Fine Arts, Changchun 130024, Jilin, Peoples R China
[2] Tongji Univ, Coll Design & Innovat, Shanghai 200092, Peoples R China
[3] Tongji Univ, Shanghai Inst Design & Innovat, Shanghai 200092, Peoples R China
关键词
Minimalism; Modern print advertising; Application principles; Information transfer;
D O I
10.5729/aer.2018.124.9
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
The concept of simplicity advocated by minimalism provides a broader creative space and imaginative space for print advertising, lays a new milestone for modern print advertising, and promotes the accurate expression of print advertising information. The visual expression of Minimalism is succinct and rich, starting from information transmission and advertisement appeal, it simplifies the complexity and achieves the audience's acceptance and understanding of information. Minimalism starts from the expression of modern visual language, simplifies the form and content of advertising, realizes the profound expression of advertising implication, and more profoundly expresses the audience's spiritual consumption criteria.
引用
收藏
页码:9 / 12
页数:4
相关论文
共 50 条
  • [32] Homosexual Imagery in Print Advertisements: Attended, Remembered, But Disliked
    Angelini, James R.
    Bradley, Samuel D.
    JOURNAL OF HOMOSEXUALITY, 2010, 57 (04) : 485 - 502
  • [33] Communicating with the sexes - Male and female responses to print advertisements
    Putrevu, S
    JOURNAL OF ADVERTISING, 2004, 33 (03) : 51 - 62
  • [34] THE RELATIONSHIP BETWEEN DISTRACTOR SIMILARITY AND THE RECOGNITION OF PRINT ADVERTISEMENTS
    PELTIER, JW
    SCHIBROWSKY, JA
    ADVANCES IN CONSUMER RESEARCH, 1992, 19 : 94 - 100
  • [35] Images of Turkish Universities: A Study on University Print Advertisements
    Atabek, Gulseren Sendur
    Atabek, Umit
    EGITIM VE BILIM-EDUCATION AND SCIENCE, 2015, 40 (180): : 155 - 168
  • [36] A comparative content analysis of Cambodian and Thai print advertisements
    Sar, S
    Doyle, KO
    ADVANCES IN CONSUMER RESEARCH, VOL 30, 2003, 30 : 223 - 229
  • [37] A Content Analysis of Camel Snus Advertisements in Print Media
    Timberlake, David S.
    Pechmann, Cornelia
    Tran, Sarah Y.
    Au, Vanessa
    NICOTINE & TOBACCO RESEARCH, 2011, 13 (06) : 431 - 439
  • [38] Claim Validity of Print Advertisements Found in Otolaryngology Journals
    Del Signore, Anthony
    Murr, Andrew H.
    Lustig, Lawrence R.
    Platt, Michael P.
    Jalisi, Scharukh
    Pratt, Loring W.
    Spiegel, Jeffrey H.
    ARCHIVES OF OTOLARYNGOLOGY-HEAD & NECK SURGERY, 2011, 137 (08) : 746 - 750
  • [39] Commercial Advertisements Targeting not at Publicizing Commodities-A Case Study on the Print Advertisements of Fashion Brand
    Zhang Shiyue
    Yu Wenrong
    Wang Erlei
    2011 INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2011), VOL IV, 2011, : 307 - +
  • [40] ARE ADVERTISEMENTS SHAPING OUR CONSCIOUSNESS? AN ANALYSIS OF SELECTED CHINESE NEW YEAR PRINT AND TV ADVERTISEMENTS
    Huat, Ng Chee
    JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION, 2008, 24 : 34 - 45