Marketing Communications on Social Networks in Tourism in the Light of the Research

The article deals with an analytical view on social networks used in tourism. New options that were brought by massive use of social networks in the world are reflected in the marketing. Social networks are nowadays a place where many people meet and therefore service providers and retailers should present themselves there. When people are deciding on buying a product or service, recommendations or references from family and friends play a significant role in this process. It is social networks that provide many interesting possibilities for reference marketing. Users have the opportunity to share their feelings and experiences by sharing their views and photos with their friends. This fact is a powerful tool for marketing one's products. In tourism, the industry offering services, this possibility should be widely used because people are very happy to share the photos of the places they have visited.