MEASURING THE EFFECTS OF USING SOCIAL MEDIA IN THE MARKETING COMMUNICATIONS OF THE COMPANY: PRESENTATION OF RESEARCH RESULTS

被引：0
|
作者：
Smutny, Zdenek [1 ]
Reznicek, Vaclav [1 ]
Pavlicek, Antonin [1 ]
机构：
[1] Univ Econ, Fac Informat & Stat, Dept Syst Anal, Prague, Czech Republic
来源：
IDIMT-2013: INFORMATION TECHNOLOGY HUMAN VALUES, INNOVATION AND ECONOMY | 2013年 / 42卷
关键词：
Twitter; microblogging; marketing communication; social media;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
The paper is focused on the issue of evaluation the effects of communication through social media; in this case, it is Twitter service. Its aim is to compare the number of tweets from Vodafone Czech Republic with a group of users, who "talk" about Vodafone. The aim of authors is to determine whether there is a significant correlation between the number of tweets published by Vodafone and communication about Vodafone via Twitter - online social networking and microblogging service. The results of authors' quantitative research are briefly presented here.
引用
收藏
页码：175 / 178
页数：4
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