Online Marketing - Communication Strategy for Managers Aquaponics Farms

被引：0
|
作者：
Rahoveanu, Maria Magdalena Turek [1 ]
Zugravu, Adrian Gh [1 ]
机构：
[1] Dunarea de Jos Univ Galati, Domneasca St, Galati 800201, Romania
来源：
VISION 2020: INNOVATION MANAGEMENT, DEVELOPMENT SUSTAINABILITY, AND COMPETITIVE ECONOMIC GROWTH, 2016, VOLS I - VII | 2016年
基金：
欧盟地平线“2020”;
关键词：
marketing on line; marketing communications; aquaponics; business model; FISH FARM; AQUACULTURE; WASTE; FEED;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
It is widely known that marketing needs of society turns into profitable business opportunities and a good marketing communication is based on people's needs and desires, and sell the benefits of a pioduct or service that encompasses them. This paper aims to help promote acuaponic type farms in Romania to encourage doing business and to identify new market niches through online marketing. This research conducted a questionnaire study at 50 farms AquaPonies producers to assess their willingness and ability to communicate with customers via the Internet.
引用
收藏
页码：839 / 847
页数：9
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