Online Marketing - Communication Strategy for Managers Aquaponics Farms

被引：0

作者：

Rahoveanu, Maria Magdalena Turek ^{[1
]}

Zugravu, Adrian Gh ^{[1
]}

机构：

[1] Dunarea de Jos Univ Galati, Domneasca St, Galati 800201, Romania

来源：

VISION 2020: INNOVATION MANAGEMENT, DEVELOPMENT SUSTAINABILITY, AND COMPETITIVE ECONOMIC GROWTH, 2016, VOLS I - VII | 2016年

基金：

欧盟地平线“2020”;

关键词：

marketing on line; marketing communications; aquaponics; business model; FISH FARM; AQUACULTURE; WASTE; FEED;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

It is widely known that marketing needs of society turns into profitable business opportunities and a good marketing communication is based on people's needs and desires, and sell the benefits of a pioduct or service that encompasses them. This paper aims to help promote acuaponic type farms in Romania to encourage doing business and to identify new market niches through online marketing. This research conducted a questionnaire study at 50 farms AquaPonies producers to assess their willingness and ability to communicate with customers via the Internet.

引用

页码：839 / 847

页数：9

共 50 条

[41] MARKETING COMMUNICATION - MODERN PROMOTIONAL STRATEGY - WEBSTER,FE
BARNEWAL.GG
JOURNAL OF MARKETING, 1973, 37 (02) : 120 - 120
[42] Beliefs about relationship marketing strategy among middle and upper managers in Greece
Harkiolakis, Nicholas
Giannakis, Damien
PROCEEDINGS OF THE 2ND WSEAS INTERNATIONAL CONFERENCE ON MANAGEMENT, MARKETING AND FINANCES: RECENT ADVANCES ON DEVELOPMENT AND FINANCIAL ENGINEERING, 2008, : 40 - 44
[43] THE MARKETING MANAGERS DILEMMA
ALEXANDER, RS
JOURNAL OF MARKETING, 1965, 29 (02) : 18 - 21
[44] Book on marketing for managers
Stehlík, E
POLITICKA EKONOMIE, 2000, 48 (05) : 733 - 734
[45] The role of manufacturing and marketing managers in strategy development - Lessons from three companies
Swamidass, PM
Baines, T
Darlow, N
INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, 2001, 21 (07) : 933 - 948
[46] THE MARKETING MANAGERS BOOKSHELF
ROBINSON, LM
BUSINESS, 1980, 30 (03): : 48 - 52
[47] The effect of green marketing strategy on business performance: a study of organic farms in Taiwan
Wu, Shwu-Ing
Lin, Syuan-Ru
TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2016, 27 (1-2) : 141 - 156
[48] Online promotion and marketing of mobile communication devices: an empirical study
Zhu, Xiaoning
Yang, Jiaqin
Wu, Xiaobo
Wei, June
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2012, 10 (01) : 21 - 40
[49] Online communication in Spanish destination marketing organizations: The view of practitioners
Fernandez-Cavia, Jose
Marchiori, Elena
Haven-Tang, Claire
Cantoni, Lorenzo
JOURNAL OF VACATION MARKETING, 2017, 23 (03) : 264 - 273
[50] Uncovering the Online Marketing Mix Communication for Health Care Services
Purcarea, Victor Lorin
Gheorghe, Iuliana-Raluca
Gheorghe, Consuela-Madalina
4TH WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (WCBEM-2015), 2015, 26 : 1020 - 1025

← 1 2 3 4 5 →