Status and Countermeasures of Brand Marketing in Chinese Clothing Export

The development of economic globalization, promoted the development of Chinese economy. China is the biggest country of clothing production and export in the world, the development of Chinese clothing industry has been very quickly since ancient times. By the continuous efforts to develop, China successfully becomes a big country of clothing trade in the world, occupies an important position in the international clothing trade. After China's accession to WTO, the pressure of Chinese clothing trade market competition has gradually increased. The export of Chinese clothing trade has been limited by a number of other countries in terms of trade friction, which increased the pressure of Chinese clothing export trade. Through the analysis of numerous clothing trade statuses, it is known that there are very few Chinese clothing brands in the clothing export trade. In order to improve the position of Chinese closing export trade in the international clothing trade market, it is needed to increase the Chinese clothing brand building and marketing. This article researches and analyzes the current status, strategy and the related content of Chinese clothing export trade situation of brand marketing, promotes the brand construction and development of Chinese clothing export trade.