Rethinking on Brand Strategy of Chinese Sports Clothing

被引：0

作者：

Li Qiuyan ^{[1
]}

机构：

[1] Wuhan Text Univ, Dept Phys Educ, Wuhan 430073, Hubei Province, Peoples R China

来源：

INTERNATIONAL SYMPOSIUM 2014 - COMMON DEVELOPMENT OF SPORTS AND MODERN SOCIETY | 2014年

关键词：

Sport clothes; Brand strategy; Current situation;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the continuous improvement of people's living standards, independent sports clothing brand in China has experienced a rapid development accompanied by economic prosperity. A variety of brands with a strong impact have been created in the sports industry, bringing about unlimited business opportunities and development of sports undertakings in China. This paper compares domestic and foreign sports apparel brands, tries to find problems that exist in Chinese sports clothing brand and explores effective branding strategies with a view to provide references for the strategic decisions of Chinese sports clothing brand.

引用

页码：39 / 42

页数：4

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