Brand Development Suggestions of Chinese Clothing Enterprises

被引：0
|
作者：
张霞 [1 ]
陈素英 [1 ]
机构：
[1] 青岛大学纺织服装学院
来源：
科技视界 | 2013年 / 24期
关键词：
Clothing brand; Brand positioning; Brand broadcast; Brand extension strategy;
D O I：
10.19694/j.cnki.issn2095-2457.2013.24.127
中图分类号：
F426.86 [];
学科分类号：
0202 ; 020205 ;
摘要：
According to the analysis of the current situation and problems of Chinese clothing brand,the corresponding measures are raised from three aspects of brand positioning,brand broadcast and brand extension strategy.Some guidance and reference value is provided for the brand building and upgrading of Chinese clothing brand.
引用
收藏
页码：169 / 170
页数：2
相关论文
共 6 条
  • [1] Study of the factor that influencing the performance garment brand extension. Rong Chenglu. . 2011
  • [2] Study of clothing marketing communication in the new media age. Song Shaoqing. . 2008
  • [3] Clothing brand Problems and Analysis in China. Chen Xianmin. Journal of Xinjiang Vocational University . 2013
  • [4] 2009-20l0 Development Report of apparel industry in China. China Textile Press Association. . 20l0
  • [5] The Theory Review of Customer Perceived Value. Liu Wenbo. Economic Forum . 2008
  • [6] Clothing brand positioning and management strategy. Liu Guihua. China Economic&Trade Herald . 2012
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