EXPORT MARKETING STRATEGIES IN THE BRITISH CLOTHING INDUSTRY

被引：26

|

作者：

AMINE, LS ^{[1
]}

CAVUSGIL, ST ^{[1
]}

机构：

[1] BRADLEY UNIV,PEORIA,IL 61625

来源：

EUROPEAN JOURNAL OF MARKETING | 1986年 / 20卷 / 07期

关键词：

D O I：

10.1108/EUM0000000004653

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：21 / 33

页数：13

相关论文

共 50 条

[1] Marketing Strategies in the Clothing Industry
雷丽娜
[J]. 科技信息, 2011, (03) : 188 - 188
[2] EXPORT PERFORMANCE AND MARKETING STRATEGIES
Ravichandran, M.
Jayanthi, V.
[J]. 2014 International Conference on Science Engineering and Management Research (ICSEMR), 2014,
[3] FASHION MARKETING IN TEXTILE AND CLOTHING INDUSTRY
Kauric, Alica Grilec
[J]. MARKET-TRZISTE, 2009, 21 (02): : 219 - 234
[4] The Marketing Communication in the Clothing Industry in Slovenia
Zavrsnik, Bruno
[J]. TEKSTILEC, 2005, 48 (4-6) : 104 - 112
[5] Status and Countermeasures of Brand Marketing in Chinese Clothing Export
Ke Zongjun
[J]. PROCEEDINGS OF 2014 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY, 2014, : 129 - 132
[6] COMPETITIVE STRATEGIES IN THE CLOTHING INDUSTRY
MCNAMEE, P
MCHUGH, M
[J]. LONG RANGE PLANNING, 1989, 22 (04) : 63 - 71
[7] EXPORT PERFORMANCE AND EXPORT POLICY - EVIDENCE FROM THE UK CLOTHING INDUSTRY
FENWICK, I
AMINE, L
[J]. JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 1979, 30 (08) : 747 - 754
[8] TECHNOLOGY PROFILES AND EXPORT MARKETING STRATEGIES
SUZMAN, CL
WORTZEL, LH
[J]. JOURNAL OF BUSINESS RESEARCH, 1984, 12 (02) : 183 - 194
[9] The use of marketing communications in the clothing industry in Slovenia
Zavrsnik, Bruno
Mumel, Damijan
[J]. FIBRES & TEXTILES IN EASTERN EUROPE, 2007, 15 (01) : 11 - 15
[10] Role of marketing communication in the clothing industry of Slovenia
Zavrsnik, B
[J]. TEKSTIL, 2005, 54 (12): : 587 - 595

← 1 2 3 4 5 →