Marketing Strategies in the Clothing Industry

被引：0

作者：

雷丽娜 ^{[1
]}

机构：

[1] 青岛大学

来源：

科技信息 | 2011年 / 03期

关键词：

Clothing industry; Customers; Sense value;

D O I：

暂无

中图分类号：

F426.86 [];

学科分类号：

0202 ; 020205 ;

摘要：

Chinese clothing industry has stepped into a new era when the fierce competition,the internationalization and the pluralism coexist.If the clothing enterprises want to catch the market opportunities,and stand out in the clothing industry,they should change their traditional marketing concepts and build a customers-oriented marketing strategy.

引用

页码：188 / 188 +217

页数：2