Corporate branding, identity, and customer response

被引：49

作者：

Dacin, PA ^{[1
]}

Brown, TJ

机构：

[1] Queens Univ, Kingston, ON K7L 3N6, Canada

[2] Oklahoma State Univ, Stillwater, OK 74078 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2006年 / 34卷 / 02期

关键词：

Corporate Social Responsibility; Corporate Social Responsibility Activity; Corporate Reputation; Corporate Social Responsibility Initiative; American Market Association;

D O I：

10.1177/0092070305284967

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：95 / 98

页数：4

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