The best of branding: Best practices in corporate branding

被引：0

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作者：

Pettit, R

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来源：

JOURNAL OF ADVERTISING RESEARCH | 2005年 / 45卷 / 03期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：349 / 351

页数：3

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