A framework for advertising in the digital age

被引：4
|
作者：
Kim, Stephen J.
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 2008年 / 48卷 / 03期
关键词：
D O I：
10.2501/S0021849908080367
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：310 / 312
页数：3
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