A framework for advertising in the digital age

被引：4

|

作者：

Kim, Stephen J.

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 2008年 / 48卷 / 03期

关键词：

D O I：

10.2501/S0021849908080367

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：310 / 312

页数：3

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