From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation comment

被引:15
|
作者
Vargo, Stephen L. [1 ]
机构
[1] Univ Hawaii Manoa, Shidler Coll Business, 2404 Maile Way,Room BusAd C-402 G, Honolulu, HI 96822 USA
关键词
CUSTOMER VALUE;
D O I
10.1016/j.indmarman.2019.10.013
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:309 / 311
页数:3
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