A Perspective of Service-Dominant Logic Through the Strategic Lens

被引：0
|
作者：
Rasheed, Haroon [1 ]
Malik, Marriam
Baig, Bushra
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 11TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2014年
关键词：
Service dominant logic; Market Orientation (M-O); Resource Orientation (R-O); Service Orientation (S-O) and Learning orientation (L-O); MARKET ORIENTATION; INNOVATION; KNOWLEDGE; PERFORMANCE; ANTECEDENTS; INTEGRATION; RESOURCES; FRAMEWORK; CONSTRUCT; VIEW;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study associates the relationship amongst the existing strategic orientations and service dominant logic. The selection of four strategic orientations; that are Market Orientation (M-O), Resource Orientation (R-O), Service Orientation.(S-O) and Learning orientation (L-O) is made and brief assumptions of each orientation is stated. The paper also shows how these selected four orientations relate with the Service dominant logic (S-D-L). The main purpose of this paper is to present a conceptual understanding regarding the association of the prevailing orientations with S-D-L.
引用
收藏
页码：1230 / 1235
页数：6
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