From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation comment

被引：15
|
作者：
Vargo, Stephen L. [1 ]
机构：
[1] Univ Hawaii Manoa, Shidler Coll Business, 2404 Maile Way,Room BusAd C-402 G, Honolulu, HI 96822 USA
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2020年 / 87卷
关键词：
CUSTOMER VALUE;
D O I：
10.1016/j.indmarman.2019.10.013
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：309 / 311
页数：3
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