From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation comment

被引：15

作者：

Vargo, Stephen L. ^{[1
]}

机构：

[1] Univ Hawaii Manoa, Shidler Coll Business, 2404 Maile Way,Room BusAd C-402 G, Honolulu, HI 96822 USA

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2020年 / 87卷

关键词：

CUSTOMER VALUE;

D O I：

10.1016/j.indmarman.2019.10.013

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：309 / 311

页数：3

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