Introduction to service-dominant logic: From propositions to practice Introduction

被引：33
|
作者：
Ballantyne, David [1 ,2 ]
Williams, John [2 ]
Aitken, Robert [1 ]
机构：
[1] Univ Otago, Dept Mkt, Dunedin, New Zealand
[2] Univ Otago, Sch Business, Dunedin, New Zealand
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2011年 / 40卷 / 02期
关键词：
D O I：
10.1016/j.indmarman.2010.06.025
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：179 / 180
页数：2
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