The measurement of advertising effectiveness: Empirical learning and application - Comment

被引：0

作者：

Wansink, B ^{[1
]}

机构：

[1] UNIV ILLINOIS,URBANA,IL 61801

来源：

MEASURING ADVERTISING EFFECTIVENESS | 1997年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：323 / 324

页数：2

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