HUMOR AND ADVERTISING EFFECTIVENESS AFTER REPEATED EXPOSURES TO A RADIO COMMERCIAL - COMMENT

被引：4

|

作者：

NELSON, JE

机构：

来源：

JOURNAL OF ADVERTISING | 1987年 / 16卷 / 01期

关键词：

D O I：

10.1080/00913367.1987.10673062

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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收藏

页码：63 / 65

页数：3

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