The effectiveness of targeted mobile advertising in selling mobile services: An empirical study

被引：0
|
作者：
Department of Marketing, Helsinki School of Economics, LTT Research Limited, Pohjoinen Rautatienkatu 21 B, FIN-00100, Helsinki, Finland [1 ]
不详 [2 ]
不详 [3 ]
不详 [4 ]
不详 [5 ]
不详 [6 ]
机构：
来源：
Int. J. Mobile Commun. | 2006年 / 2卷 / 119-127期
关键词：
Cellular neural networks;
D O I：
10.1504/IJMC.2006.008604
中图分类号：
学科分类号：
摘要：
引用
收藏
相关论文
共 50 条
  • [1] An Empirical Study of the Effects of Permission on Mobile Advertising Effectiveness
    Smutkupt, Phumisak
    Krairit, Donyaprueth
    Esichaikul, Vatcharaporn
    PICMET 2010: TECHNOLOGY MANAGEMENT FOR GLOBAL ECONOMIC GROWTH, 2010,
  • [2] An Explorative Study of the Effectiveness of Mobile Advertising
    Peng, Jianping
    Quan, Jing
    Xiao, Wenbin
    Peng, Le
    THIRTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2014, 2014, : 213 - 220
  • [3] Online Mobile Targeted Advertising
    Bhumgara, Afreen
    2015 IEEE INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE AND COMPUTING RESEARCH (ICCIC), 2015, : 372 - 377
  • [4] Building a targeted mobile advertising system for location-based services
    Li, Kai
    Du, Timon C.
    DECISION SUPPORT SYSTEMS, 2012, 54 (01) : 1 - 8
  • [5] A Practical System for Privacy-Aware Targeted Mobile Advertising Services
    Jiang, Jinghua
    Zheng, Yifeng
    Shi, Zhenkui
    Yuan, Xingliang
    Gui, Xiaolin
    Wang, Cong
    IEEE TRANSACTIONS ON SERVICES COMPUTING, 2020, 13 (03) : 410 - 424
  • [6] Consumer attitudes toward mobile advertising: An empirical study
    Tsang, MM
    Ho, SC
    Liang, TP
    INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2004, 8 (03) : 65 - 78
  • [7] An empirical study of click fraud in mobile advertising networks
    Cho, Geumhwan
    Cho, Junsung
    Song, Youngbae
    Kim, Hyoungshick
    PROCEEDINGS 10TH INTERNATIONAL CONFERENCE ON AVAILABILITY, RELIABILITY AND SECURITY ARES 2015, 2015, : 382 - 388
  • [8] An Empirical Study on Satisfaction with Mobile Services in China
    Li Wenping
    Ren Licheng
    ADVANCES IN MANAGEMENT OF TECHNOLOGY, PT 1, 2009, : 438 - 442
  • [9] Adoption of mobile information services: An empirical study
    Gao, Shang
    Krogstie, John
    Siau, Keng
    MOBILE INFORMATION SYSTEMS, 2014, 10 (02) : 147 - 171
  • [10] The Adoption of Mobile Health Management Services: An Empirical Study
    Hung, Ming-Chien
    Jen, Wen-Yuan
    JOURNAL OF MEDICAL SYSTEMS, 2012, 36 (03) : 1381 - 1388
12345