The effectiveness of targeted mobile advertising in selling mobile services: An empirical study

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作者：
Department of Marketing, Helsinki School of Economics, LTT Research Limited, Pohjoinen Rautatienkatu 21 B, FIN-00100, Helsinki, Finland [1 ]
不详 [2 ]
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来源：
Int. J. Mobile Commun. | 2006年 / 2卷 / 119-127期
关键词：
Cellular neural networks;
D O I：
10.1504/IJMC.2006.008604
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