Analyzing the Effectiveness Of Pro-Social Advertising Appeals

被引：0
|
作者：
Stafford, Maria b. royne [1 ]
机构：
[1] Univ Nevada, Grad Program, Lee Business Sch, Mkt, Las Vegas, NV 89154 USA
来源：
JOURNAL OF ADVERTISING RESEARCH | 2023年 / 63卷 / 03期
关键词：
D O I：
10.2501/JAR-2023-020
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：253 / 254
页数：2
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