Analyzing the Effectiveness Of Pro-Social Advertising Appeals

被引：0

作者：

Stafford, Maria b. royne ^{[1
]}

机构：

[1] Univ Nevada, Grad Program, Lee Business Sch, Mkt, Las Vegas, NV 89154 USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 2023年 / 63卷 / 03期

关键词：

D O I：

10.2501/JAR-2023-020

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：253 / 254

页数：2

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