Guest Editorial: contemporary Issues in luxury marketing and branding

被引：0

作者：

Christodoulides, George ^{[1
]}

Michaelidou, Nina ^{[2
]}

Khan, M. Sajid ^{[1
]}

机构：

[1] Amer Univ Sharjah, Sch Business Adm, Sharjah, U Arab Emirates

[2] Loughborough Univ, Loughborough Business Sch, Loughborough, England

来源：

JOURNAL OF STRATEGIC MARKETING | 2024年 / 32卷 / 04期

关键词：

luxury; marketing; branding;

D O I：

10.1080/0965254X.2023.2266434

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This introductory article introduces a special issue on contemporary topics in luxury marketing and branding based on a collection of papers presented at the 2021 AUS-Chalhoub Symposium. The special issue aims to advance the growing body of research on luxury marketing and branding and instigate new research in domains and contexts including sustainability and luxury, multi-stakeholder perspectives in luxury and digital transformation.

引用

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页码：551 / 553

页数：3

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