Guest Editorial: contemporary Issues in luxury marketing and branding

被引：0
|
作者：
Christodoulides, George [1 ]
Michaelidou, Nina [2 ]
Khan, M. Sajid [1 ]
机构：
[1] Amer Univ Sharjah, Sch Business Adm, Sharjah, U Arab Emirates
[2] Loughborough Univ, Loughborough Business Sch, Loughborough, England
来源：
JOURNAL OF STRATEGIC MARKETING | 2024年 / 32卷 / 04期
关键词：
luxury; marketing; branding;
D O I：
10.1080/0965254X.2023.2266434
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This introductory article introduces a special issue on contemporary topics in luxury marketing and branding based on a collection of papers presented at the 2021 AUS-Chalhoub Symposium. The special issue aims to advance the growing body of research on luxury marketing and branding and instigate new research in domains and contexts including sustainability and luxury, multi-stakeholder perspectives in luxury and digital transformation.
引用
下载
收藏
页码：551 / 553
页数：3
相关论文
共 50 条
  • [31] Guest Editorial The History of Marketing Science: Beginnings
    Winer, Russell S.
    NMIMS MANAGEMENT REVIEW, 2013, 23 : 11 - 17
  • [32] Guest Editorial: A special section on digital marketing
    Kizgin, Hatice
    Gutierrez, Anabel
    Desai, Bhavini
    Vazquez, Delia
    Rana, Nripendra
    INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2021, 59
  • [33] Guest editorial: Sport management, marketing and innovation
    Alonso Dos Santos, Manuel
    Calabuig Moreno, Ferran
    Gonzalez-Serrano, Maria Huertas
    INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2022, 23 (05): : 857 - 862
  • [34] Guest editorial: Interdisciplinary research in services marketing
    Christofi, Michael
    Kvasova, Olga
    Hadjielias, Elias
    JOURNAL OF SERVICES MARKETING, 2023, 37 (01) : 1 - 11
  • [35] Guest Editorial: The Shape of Marketing Research in 2021
    Micu, Anca Cristina
    Dedeker, Kim
    Lewis, Ian
    Moran, Robert
    Netzer, Oded
    Plummer, Joseph
    Rubinson, Joel
    JOURNAL OF ADVERTISING RESEARCH, 2011, 51 (01) : 213 - 221
  • [36] Guest editorial ambush marketing: Examining the perspectives
    Meenaghan, T
    PSYCHOLOGY & MARKETING, 1998, 15 (04) : 301 - 304
  • [37] Guest Editorial: Cognitive mapping of strategy in marketing
    Marshall, Roger
    JOURNAL OF BUSINESS RESEARCH, 2013, 66 (09) : 1541 - 1543
  • [38] Contemporary issues - Editorial comment
    Sclar, DA
    CLINICAL THERAPEUTICS, 1999, 21 (07) : 1266 - 1266
  • [39] Guest editorial: Introduction to the special issue on contemporary issues in micro and small business development in Africa
    Simatele, Munacinga
    Mishi, Syden
    Kapingura, Forget
    Copestake, James
    AFRICAN JOURNAL OF ECONOMIC AND MANAGEMENT STUDIES, 2022, 13 (03) : 321 - 327
  • [40] Fashion marketing of luxury brands: Recent research issues and contributions
    Ko, Eunju
    Megehee, Carol M.
    JOURNAL OF BUSINESS RESEARCH, 2012, 65 (10) : 1395 - 1398
12345