Guest editorial: Global branding management in a rapidly changing environment

被引：3
|
作者：
Wang, Cheng Lu [1 ]
He, Jiaxun [2 ]
机构：
[1] Univ New Haven, West Haven, CT 06516 USA
[2] East China Normal Univ, Shanghai, Peoples R China
来源：
INTERNATIONAL MARKETING REVIEW | 2023年 / 40卷 / 01期
关键词：
DIRECTIONS;
D O I：
10.1108/IMR-02-2023-391
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页码：1 / 3
页数：3
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