Marketing analytics with RStudio: a software review

被引：2
|
作者：
Dege, David [1 ]
Brueggemann, Philipp [1 ]
机构：
[1] Fernuniv, Fak Wirtschaftswissensch, Hagen, NRW, Germany
来源：
JOURNAL OF MARKETING ANALYTICS | 2024年 / 12卷 / 02期
关键词：
R PACKAGE;
D O I：
10.1057/s41270-023-00264-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：465 / 470
页数：6
相关论文
共 50 条
  • [31] Novel retail technologies and marketing analytics
    Petrescu, Maria
    Krishen, Anjala S.
    [J]. JOURNAL OF MARKETING ANALYTICS, 2018, 6 (03) : 69 - 71
  • [32] The state of marketing analytics in research and practice
    Dawn Iacobucci
    Maria Petrescu
    Anjala Krishen
    Michael Bendixen
    [J]. Journal of Marketing Analytics, 2019, 7 : 152 - 181
  • [33] The future of marketing analytics in the sharing economy
    Akter, Shahriar
    Hani, Umme
    Dwivedi, Yogesh K.
    Sharma, Anuj
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2022, 104 : 85 - 100
  • [34] FOUNDATIONS AND TRENDS IN ANALYTICS AND MARKETING RELATIONSHIP
    Louro, Alamir Costa
    Brandao, Marcelo Moll
    Sarcinelli, Arthur Franca
    [J]. REVISTA BRASILEIRA DE MARKETING, 2021, 20 (01): : 1 - 25
  • [35] PREDICTIVE ANALYTICS, PERSONALIZED MARKETING AND PRIVACY
    Bracanovic, Tomislav
    [J]. REVUE ROUMAINE DE PHILOSOPHIE, 2019, 63 (02): : 263 - 275
  • [36] Novel retail technologies and marketing analytics
    Maria Petrescu
    Anjala S. Krishen
    [J]. Journal of Marketing Analytics, 2018, 6 (3) : 69 - 71
  • [37] Performance implications of deploying marketing analytics
    Germann, Frank
    Lilien, Gary L.
    Rangaswamy, Arvind
    [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2013, 30 (02) : 114 - 128
  • [38] Cult of analytics, driving online marketing strategies using web analytics
    Murphy, Hilary Catherine
    [J]. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2010, 52 (06) : 842 - 844
  • [39] A visual analytics approach for the assessment of information quality of performance models—a software review
    Marco Angelini
    Cinzia Daraio
    Luca Urban
    [J]. Scientometrics, 2022, 127 : 6827 - 6853
  • [40] People Analytics in Software Development
    Singer, Leif
    Storey, Margaret-Anne
    Figueira Filho, Fernando
    Zagalsky, Alexey
    German, Daniel M.
    [J]. GRAND TIMELY TOPICS IN SOFTWARE ENGINEERING, 2017, 10223 : 124 - 153
12345