Marketing analytics with RStudio: a software review

被引：2
|
作者：
Dege, David [1 ]
Brueggemann, Philipp [1 ]
机构：
[1] Fernuniv, Fak Wirtschaftswissensch, Hagen, NRW, Germany
来源：
JOURNAL OF MARKETING ANALYTICS | 2024年 / 12卷 / 02期
关键词：
R PACKAGE;
D O I：
10.1057/s41270-023-00264-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：465 / 470
页数：6
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