Novel retail technologies and marketing analytics

被引:0
|
作者
Maria Petrescu
Anjala S. Krishen
机构
[1] Nova Southeastern University,
[2] University of Nevada,undefined
关键词
D O I
10.1057/s41270-018-0040-z
中图分类号
学科分类号
摘要
引用
收藏
页码:69 / 71
页数:2
相关论文
共 50 条
  • [1] Novel retail technologies and marketing analytics
    Petrescu, Maria
    Krishen, Anjala S.
    [J]. JOURNAL OF MARKETING ANALYTICS, 2018, 6 (03) : 69 - 71
  • [2] Retail marketing: A novel research agenda
    Parsons, Andrew G.
    Descatoires, Ellie
    [J]. AUSTRALASIAN MARKETING JOURNAL, 2016, 24 (02): : 102 - 107
  • [3] Marketing of an industrial city: project technologies and web-analytics
    Yurievna, Vlasova Natalia
    Sergeyevna, Kulikova Elena
    Dmitrievich, Nazarov Anton
    [J]. PROCEEDINGS OF THE 2ND INTERNATIONAL SCIENTIFIC CONFERENCE ON NEW INDUSTRIALIZATION: GLOBAL, NATIONAL, REGIONAL DIMENSION (SICNI 2018), 2019, 240 : 685 - 689
  • [4] Influence of technological advances and change in marketing strategies using analytics in retail industry
    Kaur, Jasmine
    Arora, Vernika
    Bali, Shivani
    [J]. INTERNATIONAL JOURNAL OF SYSTEM ASSURANCE ENGINEERING AND MANAGEMENT, 2020, 11 (05) : 953 - 961
  • [5] Influence of technological advances and change in marketing strategies using analytics in retail industry
    Jasmine Kaur
    Vernika Arora
    Shivani Bali
    [J]. International Journal of System Assurance Engineering and Management, 2020, 11 : 953 - 961
  • [6] RETAIL MARKETING
    Honzakova, Iveta
    [J]. E & M EKONOMIE A MANAGEMENT, 2010, 13 (03): : 147 - 147
  • [7] Video analytics for retail
    Senior, A. W.
    Brown, L.
    Hampapur, A.
    Shu, C. -F.
    Zhai, Y.
    Feris, R. S.
    Tian, Y. -L.
    Borger, S.
    Carlson, C.
    [J]. 2007 IEEE CONFERENCE ON ADVANCED VIDEO AND SIGNAL BASED SURVEILLANCE, 2007, : 423 - 428
  • [8] RETRACTED: Marketing technologies in the organization of business processes of retail trade (Retracted Article)
    Krasyuk, Irina
    Kirillova, Tatyana
    Nazarova, Elmira
    Dudakov, Georgiy
    Moshkin, Ivan
    [J]. INTERNATIONAL SCIENTIFIC CONFERENCE DIGITAL TRANSFORMATION ON MANUFACTURING, INFRASTRUCTURE AND SERVICE, 2020, 940
  • [9] Retail Analytics to anticipate Covid-19 effects Using Big Data Technologies
    Sharma, Jessica
    Sharma, Deepikesh
    Sharma, Krishneel
    [J]. 2021 IEEE ASIA-PACIFIC CONFERENCE ON COMPUTER SCIENCE AND DATA ENGINEERING (CSDE), 2021,
  • [10] Emerging technologies and analytics for a new era of value-centered marketing in healthcare
    Ritu Agarwal
    Michelle Dugas
    Guodong (Gordon) Gao
    P. K. Kannan
    [J]. Journal of the Academy of Marketing Science, 2020, 48 : 9 - 23