RETRACTED: Marketing technologies in the organization of business processes of retail trade (Retracted Article)

被引：0
|
作者：
Krasyuk, Irina [1 ]
Kirillova, Tatyana [1 ]
Nazarova, Elmira [1 ]
Dudakov, Georgiy [1 ]
Moshkin, Ivan [2 ]
机构：
[1] Peter Great St Petersburg Polytech Univ, St Petersburg, Russia
[2] St Petersburg State Univ Econ, St Petersburg, Russia
来源：
INTERNATIONAL SCIENTIFIC CONFERENCE DIGITAL TRANSFORMATION ON MANUFACTURING, INFRASTRUCTURE AND SERVICE | 2020年 / 940卷
关键词：
D O I：
10.1088/1757-899X/940/1/012056
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Retail is now a dynamic industry. It is highly competitive and requires a process approach. Organization of trade business according to the process management model involves standardization of business processes, application of marketing technologies. The efficient operation of trading enterprises depends on the use of marketing tools. Marketing of the retail trading enterprise allows to form an individual trading offer supported by a trading service. The conceptual development of trade creates conditions for the formation of new concepts, in particular the marketing of cooperation oriented towards the development of long-term cooperation.
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页数：9
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