The effect of repeated two-syllable brand name on physical brand perception and preference

被引：0

作者：

Wei, Hua ^{[1
]}

Wang, Tao ^{[2
]}

Duan, Haicen ^{[1
]}

机构：

[1] Xinyang Normal Univ, Xinyang, Peoples R China

[2] Wuhan Univ, Wuhan, Peoples R China

来源：

INTERNATIONAL JOURNAL OF PSYCHOLOGY | 2023年 / 58卷

关键词：

D O I：

暂无

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

105

引用

页码：245 / 245

页数：1

共 50 条

[31] Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?
Yasri, Yasri
Susanto, Perengki
Hoque, Mohammad Enamul
Gusti, Mia Ayu
HELIYON, 2020, 6 (11)
[32] BRAND NAME OR GENERIC DRUGS: A NATIONAL SURVEY OF PATIENT PERCEPTION AND PREFERENCES
Jain, S.
Dixit, A.
Jain, S.
Raikwar, V
VALUE IN HEALTH, 2013, 16 (03) : A37 - A37
[33] Anaylysis of the dilution effect on parent brand name extension
Xu, JY
INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2004, 39 (5-6) : 305 - 305
[34] The effect of customer participation on brand preference: Do hotel brand type and star rating matter?
Feng, Lili
Wang, Ying
Zhang, Yun
Xu, Feng Zeng
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2024, 60 : 303 - 312
[35] The Effect of Brand Personality of Electronic Word of Mouth on Wardah Products with Brand Preference as an Intervening Variable
Engriani, Yunita
Aulia, Gadiesha Dina
PROCEEDINGS OF THE THIRD PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA 2019), 2019, 97 : 669 - 676
[36] INCONGRUENCE IN BRAND NAMES AND ITS EFFECT ON CONSUMER PREFERENCE
Hendrasto, Ferdian
Utama, Bagus Ibnu
MARKET-TRZISTE, 2019, 31 (01): : 83 - 96
[37] The brand positivity effect: When evaluation confers preference
Posavac, SS
Sanbonmatsu, DM
Kardes, FR
Fitzsimons, GJ
JOURNAL OF CONSUMER RESEARCH, 2004, 31 (03) : 643 - 651
[38] What's in a name? The effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.
Poalses, Jacolize
INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2012, 36 (04) : 425 - 431
[39] Influence of consumer personality, brand personality, and corporate personality on brand preference An empirical investigation of interaction effect
Banerjee, Saikat
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2016, 28 (02) : 198 - 216
[40] The effect of generic competition on the price of brand-name drugs
Lexchin, J
HEALTH POLICY, 2004, 68 (01) : 47 - 54

← 1 2 3 4 5 →