共 50 条
- [23] THE EFFECT OF THE FOREIGN BRAND ON CONSUMER PERCEPTION Marketing Dynamism & Sustainability-Things Change, Things Stay the Same..., 2015, : 276 - 276
- [27] BRAND NAMES AND CONSUMER INFERENCE - THE EFFECT OF ADDING A NUMERIC COMPONENT TO A BRAND-NAME ADVANCES IN CONSUMER RESEARCH, VOL XXI, 1994, 21 : 195 - 200
- [29] Effect of Brand Logos on Consumer Preference for Clothing TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM PROCEEDINGS, 2017, VOL. 2, 2017, : 542 - 548
- [30] Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES, 2021, (38): : 342 - 363