Anaylysis of the dilution effect on parent brand name extension

被引：0
|
作者：
Xu, JY
机构：
来源：
INTERNATIONAL JOURNAL OF PSYCHOLOGY | 2004年 / 39卷 / 5-6期
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中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
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页码：305 / 305
页数：1
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