A MODEL FOR IMPROVING PERFORMANCE IN PUBLIC HIGHER EDUCATION INSTITUTIONS

In Mexico, higher education has been prioritized through the 2019 General Law of Higher Education, which aims to guarantee equitable access to high-quality, free education that promotes social, scientific, technological, and innovative development. This study proposes a model to optimize state public universities' performance in Mexico, with organizational culture, self-evaluation, knowledge management, and institutional budget as crucial variables. The methodology adopted is quantitative and is based on a survey of 546 teachers, administrative staff, and managers of thirty Mexican universities, as well as creating a database of performance indicators. Based on these findings, a model adapted to the environment's needs is developed to promote innovation, scientific research, and the social impact of universities.