A comparative study on attitudes towards SMS advertising and mobile application advertising

被引：0
|
作者：
机构：
[1] Aydin, Gökhan
[2] Karamehmet, Bilge
来源：
Aydin, Gökhan (aydin.gokhan@gmail.com) | 2017年 / Inderscience Publishers卷 / 15期
关键词：
D O I：
10.1504/IJMC.2017.086366
中图分类号：
学科分类号：
摘要：
Marketing
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