Towards Secure and Practical Targeted Mobile Advertising

被引：0
|
作者：
Jiang, Jinghua [1 ,2 ]
Shi, Zhenkui [1 ]
Yuan, Xingliang [1 ]
Wang, Cong [1 ]
Gui, Xiaolin [2 ]
机构：
[1] City Univ Hong Kong, Dept Comp Sci, Hong Kong, Hong Kong, Peoples R China
[2] Xi An Jiao Tong Univ, Sch Elect & Informat Engn, Xian, Peoples R China
来源：
2015 IEEE CONFERENCE ON COMPUTER COMMUNICATIONS WORKSHOPS (INFOCOM WKSHPS) | 2015年
关键词：
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
Targeted mobile advertising has become a key economic force in recent years with the growing mobile app markets. However, the fact that it requires continuous collection of users' profiles raises severe privacy concerns. In this research, we propose to explore a secure and practical mobile advertising architecture, which aims to enable targeted advertising over encrypted mobile user preferences. The proposed idea is based upon a cryptographic primitive - private stream searching (PSS). We show how PSS can be leveraged in this new context, and discuss a number of solution directions to make our design practical and suitable for mobile devices.
引用
收藏
页码：79 / 80
页数：2
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