Effects of online advertising and consumer engagement on a social media platform

被引：0
|
作者：
Wang, Yan [1 ]
Mei, Shu'e [1 ]
Xu, Ruize [1 ]
Zhong, Weijun [1 ]
机构：
[1] School of Economic and Management, Southeast University, Nanjing,211189, China
来源：
Journal of Southeast University (English Edition) | 2023年 / 39卷 / 04期
关键词：
D O I：
10.3969/j.issn.1003-7985.2023.04.012
中图分类号：
学科分类号：
摘要：
22
引用
收藏
页码：426 / 434
相关论文
共 50 条
  • [31] Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising
    Odoom, Priscilla Teika
    Narteh, Bedman
    Odoom, Raphael
    [J]. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2022, 16 (04) : 317 - 343
  • [32] The Effect of Consumer Anti-Advertising Behaviors to Media Platform Competition
    Yan, Lei
    Mei, Shu-e
    Zhong, Weijun
    [J]. PROCEEDINGS OF THE 2018 INTERNATIONAL CONFERENCE ON E-BUSINESS, INFORMATION MANAGEMENT AND COMPUTER SCIENCE, 2018, : 28 - 33
  • [33] Certainty in Language Increases Consumer Engagement on Social Media
    Pezzuti, Todd
    Leonhardt, James M.
    Warren, Caleb
    [J]. JOURNAL OF INTERACTIVE MARKETING, 2021, 53 : 32 - 46
  • [34] AN INTEGRATIVE MODEL OF CONSUMER BRAND ENGAGEMENT IN SOCIAL MEDIA
    Reboucas Nery, Maria Martins
    Sincora, Larissa Alves
    Brandao, Marcelo Moll
    Janes Carneiro, Teresa Cristina
    [J]. REVISTA BRASILEIRA DE MARKETING, 2020, 19 (01): : 49 - 73
  • [35] Consumer engagement in social media: scale comparison analysis
    Ferreira, Mateus
    Zambaldi, Felipe
    Guerra, Diego de Sousa
    [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2020, 29 (04): : 491 - 503
  • [36] Social media and consumer engagement: a review and research agenda
    Barger, Victor
    Peltier, James W.
    Schultz, Don E.
    [J]. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2016, 10 (04) : 268 - 287
  • [37] Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
    Woodside, Arch G.
    Bernal Mir, Pedro
    [J]. JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, 2019, 29 (03) : 343 - 357
  • [38] A consumer socialization approach to understanding advertising avoidance on social media
    Chinchanachokchai, Sydney
    de Gregorio, Federico
    [J]. JOURNAL OF BUSINESS RESEARCH, 2020, 110 : 474 - 483
  • [39] Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media
    Moraes, Caroline
    Ferreira, Carlos
    Michaelidou, Nina
    McGrath, Michelle
    [J]. REDISCOVERING THE ESSENTIALITY OF MARKETING, 2016, : 189 - 193
  • [40] EXPRESSING CONSUMER DISSATISFACTION ONLINE: ANTECEDENTS AND EFFECTS OF NEGATIVE WOM IN SOCIAL MEDIA
    Cruz-Milan, Oliver
    [J]. IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 2015, : 282 - 285
12345