Effects of online advertising and consumer engagement on a social media platform

被引:0
|
作者
Wang, Yan [1 ]
Mei, Shu'e [1 ]
Xu, Ruize [1 ]
Zhong, Weijun [1 ]
机构
[1] School of Economic and Management, Southeast University, Nanjing,211189, China
关键词
D O I
10.3969/j.issn.1003-7985.2023.04.012
中图分类号
学科分类号
摘要
22
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页码:426 / 434
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