MATCHING MARKETING STRATEGIES TO CORPORATE CULTURE - THE PARCEL AND THE WALL

被引：12

|

作者：

PIERCY, N

PEATTIE, KJ

机构：

来源：

JOURNAL OF GENERAL MANAGEMENT | 1988年 / 13卷 / 04期

关键词：

D O I：

10.1177/030630708801300402

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：33 / 44

页数：12

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