MATCHING MARKETING STRATEGIES TO CORPORATE CULTURE - THE PARCEL AND THE WALL

被引：12

|

作者：

PIERCY, N

PEATTIE, KJ

机构：

来源：

JOURNAL OF GENERAL MANAGEMENT | 1988年 / 13卷 / 04期

关键词：

D O I：

10.1177/030630708801300402

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：33 / 44

页数：12

相关论文

共 50 条

[31] International strategies of corporate culture change: emulation, consumption and hybridity
Westwood, RI
Kirkbride, PS
JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT, 1998, 11 (06) : 554 - +
[32] EXPANDING THE MARKER FOR MARKETING-RESEARCH - CHANGING BELIEFS, ATTITUDES AND CORPORATE CULTURE
ELLIOTT, R
JOBBER, D
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1995, 37 (02): : 143 - 158
[33] Corporate citizenship: Challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
Johansen, Trine Susanne
JOURNAL OF BUSINESS RESEARCH, 2021, 131 : 686 - 699
[34] EXPRESS WAYBILL EXTRACTION ON PARCEL IMAGES BY LOGO MATCHING
Lu, Shujing
Zhao, Jie
Lu, Yue
2016 IEEE INTERNATIONAL CONFERENCE ON IMAGE PROCESSING (ICIP), 2016, : 2861 - 2865
[35] Nobrow: The culture of marketing, the marketing of culture.
Zeitchik, SM
LIBRARY JOURNAL, 2000, 125 (04) : 113 - 113
[36] MARKETING AND THE CORPORATE SPONSOR
COX, J
TRANSFUSION, 1984, 24 (05) : 447 - 447
[37] The effects of internal marketing strategies on the organizational culture of secondary public schools
Pavlidou, Christina Thomaidou
Efstathiades, Andreas
EVALUATION AND PROGRAM PLANNING, 2021, 84
[38] Corporate social responsibility: a corporate marketing perspective
Hildebrand, Diogo
Sen, Sankar
Bhattacharya, C. B.
EUROPEAN JOURNAL OF MARKETING, 2011, 45 (9-10) : 1353 - 1364
[39] The Impact of Artificial Intelligence and Consumer Behavior Interaction on Corporate Brand Management and Marketing Strategies
Luo L.
Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
[40] Customer Relationship Marketing and Corporate Social Responsibility: Not just ethical standpoints or business strategies
Luck, Diana
SOCIAL RESPONSIBILITY JOURNAL, 2006, 2 (01) : 83 - 87

← 1 2 3 4 5 →