MODEL FOR ALLOCATING JOINT ADVERTISING COSTS

被引：0

作者：

HAINES, GH ^{[1
]}

KASSARJIAN, HH ^{[1
]}

SILK, AJ ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES,LOS ANGELES,CA

来源：

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：35 / 41

页数：7

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