MODEL FOR ALLOCATING JOINT ADVERTISING COSTS

被引：0
|
作者：
HAINES, GH [1 ]
KASSARJIAN, HH [1 ]
SILK, AJ [1 ]
机构：
[1] UNIV CALIF LOS ANGELES,LOS ANGELES,CA
来源：
JOURNAL OF ADVERTISING RESEARCH | 1966年 / 6卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：35 / 41
页数：7
相关论文
共 50 条
  • [31] ESTIMATING ECONOMIC COSTS OF ALLOCATING LAND TO WILDERNESS
    JONES, JG
    BEARDSLEY, WG
    COUNTRYMAN, DW
    SCHWEITZER, DL
    FOREST SCIENCE, 1978, 24 (03) : 410 - 422
  • [32] Allocating costs in a collaborative transportation procurement network
    Oezener, Okan Oersan
    Ergun, Oezlem
    TRANSPORTATION SCIENCE, 2008, 42 (02) : 146 - 165
  • [33] ALLOCATING THE COSTS OF HAZARDOUS WASTE-DISPOSAL
    不详
    HARVARD LAW REVIEW, 1981, 94 (03) : 584 - 604
  • [34] Allocating spending between advertising and information technology in electronic retailing
    Tan, Y
    Mookerjee, VS
    MANAGEMENT SCIENCE, 2005, 51 (08) : 1236 - 1249
  • [35] Advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model
    Wang, Chenhao
    Wang, Yao
    Tang, Shaojie
    JOURNAL OF COMBINATORIAL OPTIMIZATION, 2025, 49 (02)
  • [36] Optimal Mobile App Advertising Keyword Auction Model with Variable Costs
    Wang, Meng
    Chen, Zhide
    Xu, Li
    Shao, Lei
    2013 8TH INTERNATIONAL ICST CONFERENCE ON COMMUNICATIONS AND NETWORKING IN CHINA (CHINACOM), 2013, : 166 - 171
  • [37] Allocating repairs and maintenance costs to fixed or variable costs in fisheries bioeconomic models
    Pascoe, Sean
    Vieira, Simon
    Thebaud, Olivier
    APPLIED ECONOMICS LETTERS, 2015, 22 (02) : 127 - 131
  • [38] Advertising Costs and Equilibrium: A Reply
    Smith, Henry
    REVIEW OF ECONOMIC STUDIES, 1948, 15-16 : 40 - 41
  • [39] Advertising Costs and Equilibrium - A Correction
    Chamberlin, Edward H.
    REVIEW OF ECONOMIC STUDIES, 1944, 12 : 116 - 120
  • [40] CUTTING ADVERTISING AND PRINTING COSTS
    Smith, Robert M.
    JOURNALISM QUARTERLY, 1948, 25 (02): : 190 - 190
12345