MODEL FOR ALLOCATING JOINT ADVERTISING COSTS

被引：0
|
作者：
HAINES, GH [1 ]
KASSARJIAN, HH [1 ]
SILK, AJ [1 ]
机构：
[1] UNIV CALIF LOS ANGELES,LOS ANGELES,CA
来源：
JOURNAL OF ADVERTISING RESEARCH | 1966年 / 6卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：35 / 41
页数：7
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