The holistic marketing concept

被引：0
|
作者：
Zagorna, T. O. [1 ,2 ,3 ]
Stasiuk, O. M. [4 ]
机构：
[1] Makiyiv Econ & Humanitarian Inst, Econ Sci, Moscow, Russia
[2] Makiyiv Econ & Humanitarian Inst, Moscow, Russia
[3] Makiyiv Econ & Humanitarian Inst, Dept Econ Policy, Moscow, Russia
[4] Makiyiv Econ & Humanitarian Inst, Econ Fac, Moscow, Russia
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2012年 / 02期
关键词：
holism; holistic marketing; classic marketing; socially responsible marketing; complexity science;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The article studies the sources of holistic paradigm, examines existing methods of holistic marketing's interpretations, and adduces the authors' vision of holistic marketing's concept basis.
引用
收藏
页码：32 / 38
页数：7
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