The holistic marketing concept

被引：0

作者：

Zagorna, T. O. ^{[1
,2
,3
]}

Stasiuk, O. M. ^{[4
]}

机构：

[1] Makiyiv Econ & Humanitarian Inst, Econ Sci, Moscow, Russia

[2] Makiyiv Econ & Humanitarian Inst, Moscow, Russia

[3] Makiyiv Econ & Humanitarian Inst, Dept Econ Policy, Moscow, Russia

[4] Makiyiv Econ & Humanitarian Inst, Econ Fac, Moscow, Russia

来源：

MARKETING AND MANAGEMENT OF INNOVATIONS | 2012年 / 02期

关键词：

holism; holistic marketing; classic marketing; socially responsible marketing; complexity science;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The article studies the sources of holistic paradigm, examines existing methods of holistic marketing's interpretations, and adduces the authors' vision of holistic marketing's concept basis.

引用

页码：32 / 38

页数：7

共 50 条

[41] Holistic marketing in the provision of health services in Colombia
Cardenas Munevar, Juan Manuel
[J]. PANORAMA, 2007, 1 (01) : 9 - 18
[42] MARKETING IN MODERATION - MARKETING CONCEPT AND THE ORGANIZATIONS STRUCTURE
BALIGH, HH
BURTON, RM
[J]. LONG RANGE PLANNING, 1979, 12 (02) : 92 - 96
[43] THE MARKETING FUNCTIONS IN THE FRAMEWORK OF THE INTEGRATIVE MARKETING CONCEPT
MEYER, PW
[J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (01) : 61 - 74
[44] MARKETING AS A COMMUNICATION SYSTEM - MARKETING CONCEPT REVISITED
STIDSEN, B
SCHUTTE, TF
[J]. JOURNAL OF MARKETING, 1972, 36 (04): : 22 - 27
[45] New marketing, improved marketing, apocryphal marketing - Is one marketing concept enough?
Woodall, Tony
[J]. EUROPEAN JOURNAL OF MARKETING, 2007, 41 (11-12) : 1284 - 1296
[46] The Concept of One Health - a holistic approach
Landford, Julia
[J]. MICROBIOLOGY AUSTRALIA, 2012, 33 (04) : 139 - 142
[47] Holistic knowledge concept (knowledge framework)
Binner, Hartmut F.
[J]. ZWF Zeitschrift fuer Wirtschaftlichen Fabrikbetrieb, 2008, 103 (7-8): : 540 - 543
[48] HOLISTIC CONCEPT FOR ANTHELMINTIC TREATMENT IN CATTLE
WETZEL, H
[J]. PRAKTISCHE TIERARZT, 1982, 63 : 114 - 116
[49] HUMAN-RIGHTS AS A HOLISTIC CONCEPT
FIELDS, AB
NARR, WD
[J]. HUMAN RIGHTS QUARTERLY, 1992, 14 (01) : 1 - 20
[50] The service function as a holistic management concept
Kowalkowski, Christian
[J]. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2011, 26 (07) : 484 - 492

← 1 2 3 4 5 →