Place branding in Africa

被引：0

|

作者：

Freire, Joao

机构：

来源：

PLACE BRANDING AND PUBLIC DIPLOMACY | 2014年 / 10卷 / 01期

关键词：

D O I：

10.1057/pb.2013.31

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

下载

收藏

页码：32 / 34

页数：3

相关论文

共 50 条

[31] Branding in a Competitive Market Place
Kalla, Supriya M.
GLOBAL BUSINESS REVIEW, 2014, 15 (01) : 186 - 187
[32] Is place branding a capitalist tool?
Simon Anholt
Place Branding, 2006, 2 (1): : 1 - 4
[33] Imaginative communities and place branding
Robert Govers
Place Branding and Public Diplomacy, 2020, 16 : 1 - 5
[34] ‘How has place branding developed during the year that Place Branding has been in publication?’
József Berács
Rita Clifton
Hugh Davidson
Yvonne Johnston
Creenagh Lodge
Jan Melissen
Nigel Morgan
Karl-Erik Norrman
Dipak R Pant
Jonathon Porritt
Seppo Rainisto
Olle Wästberg
Place Branding, 2006, 2 (1): : 6 - 17
[35] Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China
Zhao, Weihong
Sun, Ru
Kakuda, Nakaya
JOURNAL OF BUSINESS RESEARCH, 2017, 78 : 261 - 267
[36] Destination branding for small cities: The essentials for successful place branding
Dinnie, Keith
JOURNAL OF BRAND MANAGEMENT, 2009, 17 (02) : 159 - 161
[37] Branding the new city: exploring place branding in Saudi Arabia
Shoaib, Turki
Keivani, Ramin
JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, 2015, 8 (03) : 254 - 265
[38] Destination branding for small cities: The essentials for successful place branding
Keith Dinnie
Journal of Brand Management, 2009, 17 (2) : 159 - 161
[39] PLACE BRANDING AND PLACE MARKETING: A META-ANALYSIS
Gertner, David
Gertner, Rosane K.
Stamoulakis, Dimitrios
EUROPEAN AND MEDITERRANEAN TRENDS AND CHALLENGES IN THE 21ST CENTURY, 2008, : 706 - +
[40] Looking beyond place branding: the emergence of place reputation
Bell, Fraser
JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, 2016, 9 (03) : 247 - 254

← 1 2 3 4 5 →