PLACE BRANDING AND PLACE MARKETING: A META-ANALYSIS

被引：0

作者：

Gertner, David ^{[1
]}

Gertner, Rosane K.

Stamoulakis, Dimitrios ^{[2
]}

机构：

[1] Pace Univ, Lubin Sch Business, Pleasantville, NY 10570 USA

[2] CUNY, Baruch Coll, Zicklin Sch Business, New York, NY 10010 USA

来源：

EUROPEAN AND MEDITERRANEAN TRENDS AND CHALLENGES IN THE 21ST CENTURY | 2008年

关键词：

Place Marketing; Place Branding; Meta-Analysis;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：706 / +

页数：2

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