Branding in a Competitive Market Place

被引：0

|

作者：

Kalla, Supriya M. ^{[1
]}

机构：

[1] Int Management Inst, Mkt, Kolkata, India

来源：

GLOBAL BUSINESS REVIEW | 2014年 / 15卷 / 01期

关键词：

D O I：

10.1177/0972150913515607

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：186 / 187

页数：2

相关论文

共 50 条

[1] Regional Culture in the Market Place: Place Branding and Product Branding as Cultural Exchange
Clifton, Nick
[J]. EUROPEAN PLANNING STUDIES, 2011, 19 (11) : 1973 - 1994
[2] Place branding: Giving the region of Oresund a competitive edge
Pedersen, SB
[J]. JOURNAL OF URBAN TECHNOLOGY, 2004, 11 (01) : 77 - 95
[3] Renewable energy in a competitive market place
Porter, D
[J]. INVESTMENT IN RENEWABLE ENERGY, 1998, 1998 (11): : 9 - 13
[4] GEOGRAPHY IN COMPETITIVE ACADEMIC MARKET-PLACE
HOLCOMB, B
[J]. JOURNAL OF GEOGRAPHY, 1974, 73 (02) : 40 - 43
[5] Place branding as urban policy: the (im)political place branding
Lucarelli, Andrea
[J]. CITIES, 2018, 80 : 12 - 21
[6] Miteni: Competitive on the market place with full respect of the environment
不详
[J]. CHIMICA OGGI-CHEMISTRY TODAY, 1997, 15 (05) : 18 - 19
[7] Place branding in the eyes of the place stakeholders - paradoxes in the perceptions of the meaning and scope of place branding
Kallstrom, Lisa
Siljeklint, Per
[J]. JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, 2024, 17 (01) : 74 - 89
[8] Branding in a Competitive Marketplace
Ganesh, P.
[J]. JOURNAL OF ENTREPRENEURSHIP, 2014, 23 (02): : 328 - 330
[9] PLACE BRANDING CASE STUDY: BRANDING ROMANIA
Radbata, Anca
Fratu, Delia Andreea
[J]. PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 2, 2010, : 110 - 113
[10] Place branding in Africa
Freire, Joao
[J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2014, 10 (01) : 32 - 34

← 1 2 3 4 5 →